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Ads System

Ads System is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters (POP – point of purchase display), eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays. Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. The purpose of advertising is to convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.


  • Advertising increases the sales which benefits the retailer by reducing the percentage of overhead expenses.
  • Quickens the turnover, reduces risk on dead stock and can result in proportionate reduction of overhead expenses.
  • Retailer can easily anticipate the actual sales and plan his stock accordingly.
  • Stabilizes the price and thus avoids losses to the retailer through change in the price.